In the past few weeks I have had some interesting conversations where a theme is developing. I’m hearing people say, “when things get back to normal…”. I find this to be a dangerous attitude to have; anticipating that things will return to a previous state instead of accepting circumstances as they are and operating in the new reality. The waiting or preparing for this “return” obstructs the need to be creative and responsive.
With the dramatic changes that have taken place globally in the past year, everyone’s clients, customers, patients, families, and communities have changed. They may still be wearing the same bodies, but the people inside are different. They have a new set of concerns, attitudes, outlooks, and in many cases their future will be different as a result of the past year. To hope that things will get back to where they were so we can all get on with life again is a mistake.
I compare the shifts we’ve all experienced recently to going through a major earthquake. After all the rumblings and buildings have fallen, and the after-shocks are over, the ground eventually settles. The important thing to note is that it never settles back to the way it was before. The chasms that open don’t close back to exactly where they were. The destroyed buildings have to be rebuilt and are never built the same. They are bigger, they are stronger, and they have adapted new creative ideas in styles and materials. So the next time an earthquake happens the damage will be less.
The same will be for us. There won’t be any returning to the old “normal”. It’s time to move on, learn from the experience, build something stronger, and incorporate new creative approaches to your business and your life.
So how does one go about doing that?
Well the first thing is, as I mentioned earlier, to recognize that the people you are communicating with have changed. That means fully understanding who they are now and what their new mindset is. If you don’t know, ask them!
- Always focus on what you do best and what you love. At the end of the day, it still comes down to your life, how you want to live it, and who you want to spend it with. If you don’t focus on what brings you joy and who uplifts your life, really, what’s the point?
- Next, it’s time to get creative! It is likely that the shift that has taken place has made at least some part of your approach to business out of synch, out dated, or no longer of value. That means you must use your creative skills to adapt and bring either the means that you create value or the value proposition itself into alignment with the changed environment.
If you are feeling challenged by the changed environment, give us a call. We can help! We’re committed to having people be successful, providing great value to others, and enjoying life to the fullest.