It’s fruit fly season over here.

You know the ones.

They hover around the kitchen. They appear out of nowhere. They buzz past your face when you’re trying to concentrate.

And then, after a long day, you finally pour yourself a well-deserved glass of wine, sit down, take that first sip and think, Ahhh… 

Only to discover one of those little buggers has decided your wine looks pretty good too.

Seriously?

You wave them away. They come back.

You move the glass. They find it.

You think you’ve dealt with one and somehow three more appear.

Persistent little things.

And as I was rescuing my wine from one the other day, I started thinking…

Entrepreneurs know a little something about having persistent things buzzing around their heads too.

Except sometimes, it isn’t a fruit fly.

It’s an idea.

The Ideas We Carry Around

Entrepreneurs tend to have a lot going on upstairs.

An idea for a new service.

A change you know the business needs to make.

Something that isn’t quite working ...

Have you ever noticed how some presentations stay with you long after they've ended?

I can practically guarantee it’s not because of a chart or a bullet point. And it certainly isn't because someone read twenty slides word-for-word.

What people remember are the stories. The unexpected examples. The quirky facts.

The moments that make them pause and think, "I didn't know that."

In the world of presentations, we call this sticky content—information that captures attention and remains memorable long after the meeting, keynote, or training session is over.

One of the easiest ways to create sticky content is through idioms, proverbs, and the fascinating stories behind them.

Let's look at a few examples.

It Costs an Arm and a Leg

We've all used this expression.

Whether it's concert tickets, a new vehicle, or a home renovation project, when something feels outrageously expensive, we say it costs an arm and a leg.

The phrase became popular during the twentieth century, although no...