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An Arm, a Leg, and Two Horses' Asses: Why Great Stories Make Presentations Stick

Jun 30, 2026

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Have you ever noticed how some presentations stay with you long after they've ended?

I can practically guarantee it’s not because of a chart or a bullet point. And it certainly isn't because someone read twenty slides word-for-word.

What people remember are the stories.Ā The unexpected examples.Ā The quirky facts.

The moments that make them pause and think, "I didn't know that."

In the world of presentations, we call this sticky content—information that captures attention and remains memorable long after the meeting, keynote, or training session is over.

One of the easiest ways to create sticky content is through idioms, proverbs, and the fascinating stories behind them.

Let's look at a few examples.

It Costs an Arm and a Leg

We've all used this expression.

Whether it's concert tickets, a new vehicle, or a home renovation project, when something feels outrageously expensive, we say it costs an arm and a leg.

The phrase became popular during the twentieth century, although no...

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