It’s fruit fly season over here.

You know the ones.

They hover around the kitchen. They appear out of nowhere. They buzz past your face when you’re trying to concentrate.

And then, after a long day, you finally pour yourself a well-deserved glass of wine, sit down, take that first sip and think, Ahhh… 

Only to discover one of those little buggers has decided your wine looks pretty good too.

Seriously?

You wave them away. They come back.

You move the glass. They find it.

You think you’ve dealt with one and somehow three more appear.

Persistent little things.

And as I was rescuing my wine from one the other day, I started thinking…

Entrepreneurs know a little something about having persistent things buzzing around their heads too.

Except sometimes, it isn’t a fruit fly.

It’s an idea.

The Ideas We Carry Around

Entrepreneurs tend to have a lot going on upstairs.

An idea for a new service.

A change you know the business needs to make.

Something that isn’t quite working ...

We watched the world come together for the Olympic Games in Milan in 2026. Different languages. Different cultures. Different expectations. One global stage.

Yes, there were medals. Records were broken. History was made.

And what stayed with me wasn’t simply athletic performance (although that was fun to watch). It was the communication behind it — the subtle, powerful, often invisible forces that made the entire experience cohesive rather than chaotic.

If you were paying attention, Milan 2026 offered a masterclass. Not in sport. In communication.

Here’s the takeaway:

1. Clarity Wins in High-Pressure Moments

The Olympics are built on pressure. Milli-seconds matter. Decisions are scrutinized. Emotions run high.

In environments like that, vague messaging doesn’t survive.

Athletes rely on simple cues. Coaches give direct instructions. Commentators distill complex performances into clear narratives that anyone can understand. Even ceremonies carry focused themes rather than clut...