Are you someone who loves quizzes? You know, those famous Buzzfeed ones that tell you what kind of bread you would be based on questions about your personality? Or the old Cosmopolitan quizzes that reveal who your celebrity boyfriend or girlfriend would be?

Personally, I’m a big fan of quizzes like these. Even if most of them aren’t overly intellectual, they’re a lot of fun and have the potential to be quite revealing – even if you don’t take them too seriously.

Interactive Content Is the New Way

I’m not the only one who finds themselves drawn to these types of quizzes. Thousands and thousands of people engage in interactive content every single day. It was found that 96% of users who start Buzzfeed quizzes finish them, and there’s a quiz on their website called “What City Should You Actually Live In?” that’s been viewed over 22 million times (1).

Knowing statistics like these, it’s clear that people love quizzes and...