As wildfires blaze across Los Angeles, we are reminded of the unpredictable forces that can upend our lives in an instant. These fires, driven by relentless winds and fueled by dry conditions, are a stark metaphor for the unexpected challenges we can face in our personal and professional lives. While we can’t prevent every crisis, we can prepare for them—and preparation can make all the difference between survival and devastation.

The Importance of Being Prepared

Wildfires teach us that readiness isn’t optional; it’s essential. Families in fire-prone areas create evacuation plans, pack go-bags, and establish communication strategies. These steps don’t stop the fires, but they do save lives and minimize loss. Similarly, businesses must be equipped to handle unforeseen challenges. Whether it’s a sudden shift in market conditions, a global pandemic, or an unexpected competitor, the ability to adapt quickly is a hallmark of resilience.

The "What If?" Exercise

One powerful way to prepar...