The ability to get great results when communicating with your clients, prospects, and staff requires that you have the right message for your audience, that your message addresses what’s important to them, and that you deliver the message in a powerful, effective manner.

In this blog post, we’re going to cover the 7 simplest communication strategies designed to help you and your organization confidently communicate the right message to the right audience at the right time. In other words, increase sales.

Strategy #1: Always take the time to prepare for your communication situation

The need to prepare for communication is not news. And, so many (ahem, I’m talking to you salespeople) go into situations where the stakes are high with little or no preparation and they “wing it” GASP! Let me be blunt. Regardless of whether you’re an individual planning for a meeting or a professional getting ready to speak to a large group, never go into a...