Are you feeling the weight of the January blahs settling in? The days are short, the skies are gray, and the chill in the air seems to seep into your bones. Perhaps your New Year's resolutions are already buried under the layers of cozy blankets, and motivation is playing hide-and-seek. Fear not! It's time to take control and turn the tide on those winter blues. Here are three strategies to implement immediately and reignite your energy.

Strategy One: Control the Things You Can

Winter often brings gloomy weather and shorter days, and dwelling on things beyond your control won’t brighten your mood, or the sky. Instead, focus on the aspects of your life that you can influence. Take charge of your routine, set achievable goals, even if the goal is as simple as make your bed everyday this will help to create a positive environment around you.

Embrace the darkness by incorporating warm, soft lighting into your loving spaces. Surround yourself with uplifting colors or add...

One of the most under-used resources in business is our existing client base.

We tend to get into the routine of daily or weekly workflow with clients where there’s recurring revenue and possibly even testimonials and referrals. Yet once they settle in as clients, most of us don’t tap into the market and sales intelligence within our own client base.

Often the missed opportunity is to find out and understand why our clients decided to do business with us in the first place and why they continue to work with us and send new business our way. 

This may seem like an obvious thing to do, but I have noticed that very, very, very few (did I mention almost no one does this?) companies actually have talked to their clients about why they love them!

When my company creates go-to-market messages for organizations (also known as The Message Blueprint™), one of the first things we do is uncover what their clients love about them and why they continue to buy. 

We...

There’s no doubt that this pandemic has been challenging for everyone, and especially small businesses. Connect To The Core was one of countless small businesses that experienced the economic impact of covid 19 first-hand. 

As a communication coaching firm whose primary business model was in-person communication coaching workshops and business strategy – we knew we had to pivot when the pandemic came to fruition back in March 2020. 

It was up to us to find new ways to continue “business as usual” while experiencing the mental and economic toll of the pandemic. 

Our resilience as a team and network of incredible clients were the main things that were able to get us through one of the toughest years we’ve had since the 2008 economic recession. We could never express our gratitude enough for a team that was able to come together and push through despite the many challenges.

The question was never, “Can our company survive this?”...