Email is one of the most widely used forms of communication today, and it's not always easy to get your message across effectively. Whether you're communicating with colleagues, your customers, clients, or friends and family, it's important to make sure that your emails are clear, concise, and easy to understand. 

If you’re communicating with your customers via an email list, this opens a whole new can of communication worms in terms of the design and flow of your emails. To truly engage with your clients, customers and supporters put the emphasis on both the design and copy of your emails in order to stand out.

In this blog post, I’ll share some email tips that I’ve learned after over 35 years as a communication coach that can be applied to any email conversation, and some design/copy considerations you should make when you’re emailing a list of subscribers to cut through the noise of their inbox.

Tips For More Effective Everyday Email...

One of the most under-used resources in business is our existing client base.

We tend to get into the routine of daily or weekly workflow with clients where there’s recurring revenue and possibly even testimonials and referrals. Yet once they settle in as clients, most of us don’t tap into the market and sales intelligence within our own client base.

Often the missed opportunity is to find out and understand why our clients decided to do business with us in the first place and why they continue to work with us and send new business our way. 

This may seem like an obvious thing to do, but I have noticed that very, very, very few (did I mention almost no one does this?) companies actually have talked to their clients about why they love them!

When my company creates go-to-market messages for organizations (also known as The Message Blueprint™), one of the first things we do is uncover what their clients love about them and why they continue to buy. 

We...